Wednesday, November 17, 2010

Barnes & Noble Rolls Out Toy Stores Within It's Bookstores

Since the decline of book sales as more and more readers are switching to digital books, B&N decided to test selling toys in their stores to increase sales.

http://www.reuters.com/article/idUSTREA6AAFU20101111
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1 comment:

  1. RumitNovember 18, 2010 at 12:50 PM

    I read this article earlier and realize how much this sucks for them. These boutiques are thought to earn what 10% of sales, which is a lot. I think that if this is what they're driven to, what more can they do? Is the next stop closing down stores?

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