Here's a link to the Nielsen Company's stats on the iPad and what users access with their iPads:
Connected Devices: Does the iPad Change Everything?
It's interesting to see the differences between iPad and iPhone uses. And how much books are used on the iPad versus the iPhone. Clearly there is something to the fact that the screen is bigger and more accessible to readers. The iPad survey Nielsen conducted already reflects these differences.
And with numbers showing that 54% of iPad users use their iPad to read books, there is even more evidence that there is a place in the publishing world for e-books. Hopefully publishers will continue to recognize the changes taking place before us.
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Very interesting post, Meredith.
ReplyDeleteI have to say --- I had never, ever considered buying an e-book reader before this class...until this summer, when my uncle showed me the ins and outs of his iPad. He is a professional photographer who LOVES his gadgets, yet the FIRST feature he showed me on his iPad was the library. After reading your post, my mind quickly jumped back to that moment.